Musei Vaticani

Project description
The concept conceived for project implementation is based on the idea to “cross the threshold of knowledge”, to walk a path made of knowledge. Entering museums is the first concrete step towards the knowledge, since the Vatican Museums are considered as the world’s first library created in history.
The idea goes against the “Threshold, Knowledge” keywords, enclosing all the wealth and importance that museums have and have been from birth until today, understood as a cultural center always at the forefront, where the best artists were recruited for the realization of works, and where all the most works were exhibited important stories.
The sense of the message is to give continuity to knowledge without fragment it only by crossing the museum threshold. It must be understood as a metaphor for cultural and personal enrichment.

Project details

Client: Musei Vaticani
Category: Advertising
Data Created: July, 2017